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Advanced Tires Market Size, Share, Trend, Forecast, Competitive Analysis, and Growth Oppor See more...

Market Insights

“The advanced tire market size was US$ 1.8 billion in 2024 and is projected to reach US$ 4.2 billion by 2032, growing at a robust CAGR of 8.8% during the forecast period.”

Market Dynamics

Introduction

The next step in tire technology is represented by advanced tires, which use sensors, intelligent materials, and connection elements to transform traditional tires into intelligent, data-generating car parts. Advanced tires support predictive maintenance, increased safety, and greater energy economy by enabling real-time monitoring of pressure, temperature, tread wear, and road conditions, in contrast to standard tires that have just mechanical functions. Their advancement is intimately linked to significant changes in the automotive industry, such as autonomous driving, connected mobility, and vehicle electrification, all of which call for more advanced, data-enabled tire solutions.

Because they require reinforced compounds, low rolling resistance designs, and noise-reduction features due to greater vehicle weight, fast torque delivery, and the requirement to maximize driving range, electric vehicles in particular are a major impetus for the adoption of advanced tires. Simultaneously, manufacturers are using recycled and bio-based materials to lessen their influence on the environment without sacrificing performance, making sustainability a primary design focus. Advanced tires are positioned as essential facilitators of next-generation mobility thanks to the combination of sophisticated sensing technology and sustainable material innovation.

Recent Market JVs and Acquisitions:

A considerable number of strategic alliances, including M&As, JVs, etc., have been performed over the past few years:

  • In September 2024, Bosch and Pirelli announced a joint development agreement to integrate Bluetooth Low Energy sensors into Pirelli Cyber Tires, enabling enhanced vehicle dynamic control through real-time tire data transmission to vehicle systems for optimized safety and performance.
  • In April 2025, Goodyear Tyre & Rubber Company completed acquisition of Sumitomo Rubber Industries tire business operations, significantly expanding its presence in high-growth Asian markets and strengthening capabilities in electric vehicle tire development.
  • In February 2024, Goodyear and TDK Corporation established a partnership to develop intelligent tire sensors using TDK's piezoelectric energy-harvesting technology, enabling self-powered sensor systems with edge AI capabilities for real-time tire condition monitoring.
  • In May 2024, Michelin and Murata Manufacturing entered into licensing agreements to integrate fourth-generation RFID technology into Michelin tires, featuring flexible antenna designs that eliminate adhesive requirements and improve recyclability.

Recent Product Development:

  • In November 2024, Goodyear introduced its Electric Drive Sustainable Material Tire at the China International Import Expo, advancing toward 100% sustainable material composition while maintaining performance specifications required for electric vehicles.
  • In September 2024, Continental launched automated tread-depth measurement systems integrated into tire sensors, enabling precise wear monitoring and predictive maintenance scheduling without manual inspection.
  • In 2024, Bridgestone introduced Turanza EV tires with enhanced load capacity ratings and low rolling resistance optimization specifically engineered for electric vehicle weight and torque characteristics, offering warranties up to 50,000 miles.

Market Segments' Analysis

Segmentations

List of Sub-Segments

Segments with High-Growth Opportunity

Tire-Type Analysis

Pneumatic Tires, Non-Pneumatic Tires, Self-Inflating Tires, Run-Flat Tires

Pneumatic tires are expected to remain dominant, whereas Non-Pneumatic tires will be the fastest-growing tire type in the market during the forecast period.

Technology-Type Analysis

RFID-Enabled Smart Tires, Sensor-Embedded Tires, TPMS-Integrated Tires, Airless Technology

Sensor-Embedded tires are expected to remain dominant, whereas RFID-enabled smart tires will be the fastest-growing technology type in the market during the forecast period.

Material-Type Analysis

Sustainable Materials, Recycled Rubber, Bio-Based Materials, Advanced Polymer Compounds

Advanced Polymer Compounds are expected to remain dominant, whereas Sustainable Materials will be the fastest-growing material type in the market during the forecast period.

Vehicle-Type Analysis

Passenger Vehicles, Electric Vehicles, Commercial Vehicles, Off-Highway Vehicles, Two-Wheelers

Passenger Vehicles are expected to remain the largest segment, whereas Electric Vehicles will be the fastest-growing vehicle type segment in the market during the forecast period.

Region Analysis

North America, Europe, Asia-Pacific, and The Rest of the World

Asia-Pacific is expected to remain the largest market for advanced tires during the forecast period.

 

 

By Tire Type

Pneumatic tires are expected to remain dominant, whereas non-pneumatic tires will be the fastest-growing tire type of the market during the forecast period.

Pneumatic, non-pneumatic (airless), self-inflating, and run-flat tires make up the advanced tire market's construction segments. Pneumatic tires continue to dominate the market because of their established supply chains, mature manufacturing base, and complete compatibility with current vehicle platforms. By utilizing decades of demonstrated performance and cost-effectiveness, modern pneumatic advanced tires include sensors, TPMS, and connection technologies, allowing for incremental innovation without requiring significant design modifications. Pneumatic tires are the favoured option for both passenger and commercial vehicles due to regulatory requirements and extensive OEM integration.

Non-pneumatic tires, on the other hand, have the quickest rate of growth due to their capacity to prevent blowouts, pressure maintenance, and puncture hazards. Airless designs are becoming more popular in fleet, autonomous shuttle, electric vehicle, and defense applications where dependability, low maintenance, and unattended operation are crucial. Although mass-market adoption is now constrained by greater initial costs and manufacturing complexity, continuous pilot projects, production scaling, and sustainability benefits from longer service life are gradually increasing their economic viability.

By Technology Type

Sensor-embedded tires are expected to remain dominant, whereas RFID-enabled smart tires will be the fastest-growing technology type of the market during the forecast period.

Sensor-embedded tires, RFID-enabled smart tires, TPMS-integrated solutions, and airless technology platforms make up the advanced tire market's technology segmentation. Sensor-embedded tires are in the lead because of their capacity to provide continuous, multi-parameter performance data. Predictive maintenance, improved driver assistance features, and interaction with connected and autonomous vehicle systems are made possible by these tires' real-time monitoring of pressure, temperature, tread wear, and load conditions. Strong OEM acceptance in high-end passenger cars and business fleets highlights its value proposition, which is fueled by quantifiable increases in operating efficiency, uptime, and safety.

The fastest-growing technology segment is RFID-enabled smart tires, driven by expanding regulatory traceability requirements, lifecycle management demands, and circular economy ambitions. Large-scale installations by major tire manufacturers demonstrate commercial capability, and upcoming European digital product passport rules are pushing uptake. Beyond compliance, RFID technology allows for automatic quality control, retreading and warranty tracking, inventory optimization, and counterfeit avoidance. Passive and energy-harvesting designs provide lifetime, maintenance-free operation that is in line with environmental goals.

By Material Type

Advanced polymer compounds are expected to remain dominant, whereas sustainable materials will be the fastest-growing material of the market during the forecast period.”

RFID-enabled smart tires are the fastest-growing technology segment due to increased regulatory traceability requirements, lifecycle management demands, and aspirations for a circular economy. Commercial capacity is demonstrated by large-scale installations by major tire manufacturers, and adoption is being encouraged by impending European digital product passport regulations. In addition to compliance, RFID technology enables inventory optimization, automatic quality monitoring, retreading and warranty tracking, and counterfeit prevention. In keeping with environmental objectives, passive and energy-harvesting designs offer lifetime, maintenance-free operation.

Due to changing customer preferences, OEM sustainability goals, and stricter environmental restrictions, sustainable materials are the material segment with the quickest rate of growth. As producers show that environmental advantages may be attained without sacrificing performance, the use of recovered carbon black, bio-based silica, alternative natural rubber supplies, and plant-derived oils is growing. Leading tire manufacturers' long-term pledges and regulatory actions to boost recycled and renewable content are supporting this trend, while cost optimization and production scale are enhancing the sustainable material solutions' economic viability.

By Vehicle Type

Passenger vehicles are expected to remain the largest segment, whereas electric vehicles will be the fastest-growing vehicle of the market during the forecast period.

Passenger vehicles, electric vehicles, commercial vehicles, off-highway vehicles, and two-wheelers make up the vehicle type segmentation in the advanced tire market. Due to high global production volumes and ongoing aftermarket replacement demand, passenger vehicles hold the largest share. Higher load ratings, wider tire sizes, and integrated sensor technologies are increasingly required by OEMs in premium passenger cars and SUVs, where adoption is highest. Advanced tire characteristics are gradually making their way into mass-market passenger cars as technology advances and costs drop, helped along by rising consumer awareness of the advantages of efficiency, performance, and safety.

Due to the quick uptake of EVs and the particular performance requirements of electric powertrains, electric vehicles are the vehicle segment with the quickest rate of growth for advanced tires. The development of EV-specific tire platforms is being accelerated by higher vehicle weights, fast torque delivery, and the crucial need for reduced rolling resistance for range optimization. Replacement market potential are being strengthened by OEM co-development of custom EV tires, acoustic noise reduction, and enhanced compound design. In the meantime, commercial and off-highway vehicle sectors use cutting-edge tires to facilitate durability monitoring, fuel economy optimization, and predictive maintenance in demanding and high-utilization operating settings.

By Region Type

Asia-Pacific is expected to remain the largest market for advanced tires during the forecast period.

Due to its concentration of automobile production capacity, quick adoption of electric vehicles, and robust government support for intelligent and sustainable technology, Asia-Pacific leads the world market for advanced tires. Large-scale vehicle production, global leadership in EV sales, and a fiercely competitive domestic tire manufacturing base capable of quick innovation and volume scaling make China the main growth engine. India is a high-growth market driven by increasing car ownership, urbanization, and growing EV-focused legislative measures, while Japan and South Korea contribute through their technological leadership in sensor systems, materials science, and premium vehicle integration.

The second-largest share is held by North America, which benefits from a developed aftermarket, strict safety regulations, growing EV use, and robust fleet demand for predictive maintenance solutions. Aggressive environmental restrictions, sustainability standards, and premium vehicle demand for cutting-edge technologies, bolstered by legal frameworks like digital product traceability, are driving Europe's strong growth momentum. As vehicle penetration rises, infrastructure develops, and consumer preferences gradually change toward higher-performance and technologically advanced tire solutions, other regions—such as Latin America, the Middle East, and Africa—offer new opportunities.

Key Players (Based on Dominance)

The market is moderately consolidated at the top, with around 6-8 players. Most of the major players compete in some of the governing factors, including price, product offerings, regional presence, etc. The following are the key players in the advanced tires market. Some of the major players provide a complete range of services.

Here is the list of the Top Players (Based on Dominance)

  • Michelin Group
  • Bridgestone Corporation 
  • Goodyear Tyre & Rubber Company
  • Continental AG
  • Pirelli & C. SpA
  • Sumitomo Rubber Industries
  • Hankook Tire & Technology
  • Yokohama Rubber Company
  • Nokian Tyres
  • Linglong Tire

Note: The above list does not necessarily include all the top players in the market.

Are you the leading player in this market? We would love to include your name. Please write to us at [email protected]

Report Features

This report provides market intelligence most comprehensively. The report structure has been kept so that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:

  • Market structure: Overview, industry life cycle analysis, supply chain analysis.
  • Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
  • Market trend and forecast analysis.
  • Market segment trend and forecast.
  • Competitive landscape and dynamics: Market share, Service portfolio, New Product Launches, etc.
  • COVID-19 impact and its recovery curve
  • Attractive market segments and associated growth opportunities.
  • Emerging trends.
  • Strategic growth opportunities for the existing and new players.
  • Key success factors.

The global advanced tires market is segmented into the following categories. 

Advanced Tires Market by Tire Type

  • Pneumatic Tires (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • Non-Pneumatic Tires (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • Self-Inflating Tires (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • Run-Flat Tires (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

Advanced Tires Market by Technology Type

  • RFID-Enabled Smart Tires (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • Sensor-Embedded Tires (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • TPMS-Integrated Tires (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • Airless Technology (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

Advanced Tires Market by Material Type

  • Sustainable Materials (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • Recycled Rubber (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • Bio-Based Materials (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • Advanced Polymer Compounds (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

Advanced Tires Market by Vehicle Type

  • Passenger Vehicle (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • Electric Vehicle (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • Commercial Vehicle (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • Off-Highway Vehicles (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
  • Two-Wheelers (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

Advanced Tires Market by Region Type

  • North America (Country Analysis: The USA, Canada, and Mexico)
  • Europe (Country Analysis: Germany, France, The UK, Russia, and the Rest of Europe)
  • Asia-Pacific (Country Analysis: Japan, China, India, and Rest of Asia-Pacific)
  • Rest of the World (Country Analysis: Brazil, Saudi Arabia, and Others)

Research Methodology

  • This strategic assessment report from Stratview Research provides a comprehensive analysis that reflects today’s advanced tires market realities and future market possibilities for the forecast period.
  • The report segments and analyzes the market in the most detailed manner to provide a panoramic view of the market.
  • The vital data/information provided in the report can play a crucial role for market participants and investors in identifying the low-hanging fruit available in the market and formulating growth strategies to expedite their growth process.
  • This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
  • More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data.
  • We conducted more than 15 detailed primary interviews with market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respected clients:

Company Profiling

  • Detailed profiling of additional market players (up to three players)
  • SWOT analysis of key players (up to three players)

Competitive Benchmarking

  • Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across industries. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to [email protected]

Frequently Asked Questions (FAQ)

Beyond the capabilities of traditional tires, advanced tires incorporate advanced technologies such as embedded sensors, RFID tracking, intelligent materials, and connectivity features that allow for real-time performance monitoring, predictive maintenance, improved safety features, lifecycle traceability, and enhanced environmental sustainability.

The global advanced tire market is projected to reach US$4.2 billion by 2032, growing from US$1.8 billion in 2024.

From 2024 to 2032, the global advanced tire market is anticipated to expand at a compound annual growth rate (CAGR) of 8.8% due to the development of autonomous vehicles, the acceleration of electric vehicle adoption, the integration of smart tire technologies, and sustainability regulations.

The adoption of recyclable and bio-based materials is driven by sustainability imperatives, autonomous vehicle development necessitates failure-proof tire systems, fleet management demands predictive maintenance capabilities, regulatory requirements requiring tire pressure monitoring and lifecycle traceability, and the rapid expansion of the electric vehicle market, which calls for specialized tire specifications.

Non-pneumatic airless tires for commercial and autonomous applications, RFID-enabled smart tires motivated by regulatory traceability requirements, sustainable materials addressing environmental mandates, tire platforms tailored to electric vehicles, and sensor-embedded systems enabling predictive analytics are examples of high-growth segments.

Asia-Pacific has the largest market share, at roughly 40–42%. This is due to China's dominant automotive production capacity, which exceeds 25 million vehicles annually, its world-leading adoption of electric vehicles, its significant domestic tire manufacturing capabilities, and its rapidly growing middle-class consumer markets.

Asia-Pacific has the fastest regional growth rate, mostly due to China's dominance in the electric vehicle market, India's quickly growing automotive industry, and significant regional investments in sustainable material production and smart manufacturing capabilities.

Leading players include Michelin Group, Bridgestone Corporation, Goodyear Tire & Rubber Company, Continental AG, Pirelli & C. SpA, Sumitomo Rubber Industries, Hankook Tire & Technology, Yokohama Rubber Company, Nokian Tyres, and Linglong Tire, along with technology enablers including TDK Corporation, Murata Manufacturing, and materials suppliers.