Packaging Coatings Market Report

Attractive Opportunities

Global Demand Analysis & Sales Opportunities in Packaging Coatings Market 

• The annual demand for packaging coatings market was USD 5.15 billion in 2024 and is expected to reach USD 5.41 billion in 2025, up 5% than the value in 2024.
• During the next 8 years (forecast period of 2025-2032), the packaging coatings market is expected to grow at a CAGR of 4.6%. The annual demand will reach of USD 7.41 billion in 2032, which is almost 1.37 times (~37% up) of the demand in 2025.
• During 2025-2032, the packaging coatings industry is expected to generate a cumulative sales opportunity of USD 51.07 billion which is almost 2 times the opportunities during 2019-2024.

High-Growth Market Segments: 

• Asia Pacific generated the highest demand in 2024, with rapid urbanization, industrial growth, and rising demand for packaged goods as the key growth drivers in the region.
• By resin type, acrylic segment is projected to be the fastest-growing segment during the forecast period.
• By printing process type, digital printing segment is projected to be the fastest-growing segment during the forecast period.

Market Statistics

Have a look at the sales opportunities presented by the packaging coatings market in terms of growth and market forecast.

Packaging Coatings Market Data & Statistics

Market Dynamics

Introduction

What is packaging coatings?

Packaging coatings are specialized solutions applied to materials like metal, plastic, and paper to improve durability, safety, and visual appeal. They protect products from moisture, oxygen, UV rays, and other elements, helping extend shelf life and maintain product quality. The market is growing due to rising demand for packaged foods, beverages, pharmaceuticals, and cosmetics. Moreover, rapid urbanization, lifestyle changes, and e-commerce growth are further boosting the need for protective, functional, and attractive coatings that enhance convenience and product safety during storage and transport.

Market Drivers:

Growth of Food & Beverages Packaging Industry:

• The packaging coatings market is significantly driven by the growth of the food & beverages packaging industry. This industry values product integrity the most, so it demands high-quality packaging that insulates contents against moisture, oxygen, and contamination. 
• These coatings extend the shelf life of the packaged product and add biodegradable elements, countering the problem of toxic chemicals. Additionally, environmental concerns have prompted the Food & beverage industry to adopt eco-friendly packaging materials, further driving the growth of this market.

Expansion of the E-Commerce Industry:

• The expansion of the e-commerce industry has also fostered the demand for packaging coatings to ensure durable, protective, and strong packaging to withstand shipping and handling of the products without any damage. With the growth of online shopping and retailing, the demand for efficient and appealing packaging solutions is likely to increase.
• Thus, the rise in the demand for high-quality packaging materials from the e-commerce industry is fuelling the growth of the packaging coatings market.

Market Challenges:

Stringent Environmental Regulations:

• Stringent environmental regulations pose a major challenge to the packaging coatings market, particularly due to restrictions on volatile organic compounds (VOCs) and hazardous chemicals. These rules, enforced by agencies like the US EPA and ECHA, aim to protect health and the environment.
• Compliance requires companies to shift from solvent-based to water- or bio-based alternatives, which increases production costs and lengthens development cycles. While these measures prioritize health and safety, they can slow innovation and elevate production expenses in the sector.

Segment Analysis

By Resin Type 

“Acrylic Resin segment is projected to have the fastest growth during the forecast period.”

• The packaging coatings market is segmented by resin type into polyurethane, acrylic, epoxy, polyester, and other resin types.
• Acrylic Resin segment is projected to have the fastest growth during the forecast period, driven by the growing consumer demand for eco-friendly and sustainable materials. With the growing awareness regarding the environment, the demand for waterborne acrylic resins has significantly increased because of their low VOC emission levels.
• Additionally, acrylic resins are highly preferred in the packaging industry due to their superior properties like resistance to UV light, chemicals, and moisture, which contributes to the high-quality packaging.   

By Printing Process Type 

“Digital Printing segment is expected to have the fastest growth during the forecast period.”

• The packaging coatings market is segmented by printing process type into flexography, gravure, digital, lithography, and other printing processes.
• Digital printing segment is expected to have the fastest growth during the forecast period, driven by the growing demand for personalized and tailor-made packaging. The digital printing process is in demand due to its flexibility, cost-effectiveness, and ability to scale.
• Digital printing is extensively used in the food & beverage, cosmetics, and personal care industry, where limited editions and customized packaging are key elements for customer engagement. Moreover, the digital printing process generates less waste as compared to the conventional printing processes.

Regional Analysis

“Asia Pacific is expected to be the dominant and fastest-growing region over the forecasted period.”

• Based on region, the packaging coatings market has been segmented into North America, Europe, Asia Pacific, and the Rest of the world.
• Asia Pacific is expected to be the dominant and fastest-growing region over the forecasted period, due to rapid urbanization, industrial growth, and rising demand for packaged goods, especially in countries like China, India, and Japan. Also, growth in the e-commerce industry creates additional demand for packaging coatings, where selling products online demands robust and attractive packaging that shields the products during tricky supply chain movements. 
• Moreover, Asia Pacific has some of the biggest production facilities, where packaging materials are manufactured and exported globally in massive amounts.  

Competitive Landscape

Top Players 

Most of the major players compete in some of the factors, including price, service offerings, regional presence, etc. The following are the key players in the packaging coatings market -  

• The Sherwin-Williams Company
• PPG Industries Inc.
• AkzoNobel N.V.
• Altana Group
• Axalta Coating Systems, LLC
• Stahl Holdings B.V.
• DIC Corporation (Sun Chemical)
• Kansai Paint Co. Ltd
• Asian Paints Ltd.
• Berger Paints India Ltd.

Note: The above list does not necessarily include all the top players in the market.

Are you a leading player in this market? We would love to include your name. Please write to us at [email protected]

Recent Developments/Mergers & Acquisitions: 

• In August 2024, AkzoNobel launches Accelshield 300, a high-performance internal aluminium can coating that improves safety and regulatory compliance. The innovative solution is bisphenol-free, styrene-free, PFAS-free, and formaldehyde-free, meeting the growing industry requirements for safer and more sustainable materials. 
• In May 2024, Sherwin-Williams Packaging Coatings expanded its non-BPA coatings production in Europe by completing plant expansions at Deeside, U.K., and Tournus, France. The ValPure V70 series is a next-generation, non-BPA epoxy coating technology designed to meet the demanding standards of the metal packaging industry. The plants are now producing commercial batches of the ValPure V70 series to supply the European, Middle East, African, and Indian markets.

Report Features

This report provides market intelligence most comprehensively. The report structure has been kept so that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market.

The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, Service portfolio, New Product Launches, etc.
• COVID-19 impact and its recovery curve.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

Market Segmentation 

This report studies the market, covering a period of 15 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The packaging coatings market is segmented into the following categories:

By Technology Type

• Water-borne Coatings 
• Solvent-borne Coatings 
• Energy Curable (UV/EB) Coatings 
• Digital Inkjet Coatings 
• Other Technologies 

By Resin Type

• Polyurethane 
• Acrylic 
• Polyester 
• Epoxy 
• Other Resin Types 

By Application Type

• Rigid Packaging 
• Flexible Packaging 
• Paper Packaging 

By Printing Process Type

• Flexography 
• Gravure 
• Digital 
• Lithography 
• Other Printing processes 

By End-Use Industry Type

• Food & Beverage 
• Medical & Pharma 
• Industrial Goods 
• Other End-Users 

By Region

• North America (Country Analysis: The USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, The UK, Russia, and the Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, and Rest of Asia-Pacific)
• Rest of the World (Country Analysis: Brazil, Saudi Arabia, and Others)

Research Methodology

• This strategic assessment report from Stratview Research provides a comprehensive analysis that reflects today’s packaging coatings market realities and future market possibilities for the forecast period. 
• The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market.
• The vital data/information provided in the report can play a crucial role for market participants and investors in identifying the low-hanging fruits available in the market and formulating growth strategies to expedite their growth process.
• This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
• More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data.
• We conducted more than 15 detailed primary interviews with market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Service portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across industries. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to [email protected]