Incontinence Skin Care And Body Wash Market Report

Market Insights

The Incontinence Skin Care and Body Wash market are projected to grow from USD xx billion in 2020 to USD xx billion by 2026 at a CAGR of around 5.6% during the forecast period.

Figure: Incontinence Skin Care and Body Wash Market Size, 2020-2026 (USD Billion)

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What is incontinence?

Incontinence is defined as involuntary loss of urine which is often witnessed among the geriatric population. Incontinence leads to skin irritation, which is either ignored or hidden often because of the stigma related to these conditions. Incontinence skincare and body wash products are de-signed to create a protective coating on the skin which minimizes skin contact with urine, feces, and perspiration.

Key Players

Key players operating in the Incontinence Skin Care and Body Wash market are-

• Coloplast A/S (Denmark)
• Svenska Cellulosa AB (Sweden)
• Hypera Pharma (Brazil)
• Kimberly-Clark Corporation (US)
• B Braun (Germany)
• Medtronic plc (Ireland)
• Abena (Denmark)
• Hollister Incorporated (US)
• System Hygiene (UK)
• GAMA Healthcare (UK)
• Lille Healthcare (Belgium)
• Attends Lifestyles (UK)
• SYNERGY HEALTHCARE (India)
• CliniMed LifeSciences Private Limited (India)
• Vernacare (UK)

Market Dynamics

The growth of the incontinence skincare and body wash market is primarily driven by increasing incidences of women suffering from incontinence. Growing emphasis on initiatives aimed at creating awareness among consumers regarding the importance of incontinence products is expected to drive the growth of incontinence skincare and body wash at a significant rate during the review period. Additionally, surging demand for novel product development is likely to create lucrative opportunities for the market players during the review period. However, the stigma associated with incontinence is affecting the market growth specifically in the rural areas.

Segments' Analysis

Distribution Channel Trends

By distribution channel, the incontinence skincare and body wash market has been bifurcated into grocery stores, drugstores, and online. Under these, the online segment accounted for the largest market share in 2020 and is projected to register significant growth during the review period. The segment growth can be attributed to easy availability and convenience.

Regional Trends

By region, the market in North America accounted for the largest market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The regional growth is primarily attributed to the high product adoption rate coupled with the presence of key market players such as Kimberly-Clark Corporation (US) and Hollister Incorporated (US). The market growth in the Asia-Pacific region is expected to be driven by increasing emphasis on campaigns to create awareness among consumers about the importance of incontinence products.

COVID-19 Impact on Incontinence Skin Care and Body Wash Market

The outbreak of the COVID-19 virus has affected the growth of the personal care industry significantly. Stringent lockdown measures and restricted movement of people affected the production and product supply for a short period and thus, affected the market growth.

Critical Questions Answered in the Report

• What are the key trends in the Incontinence Skin Care and Body Wash market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the Incontinence Skin Care and Body Wash market?
• What are the key strategies adopted by the major vendors to lead in the Incontinence Skin Care and Body Wash market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the incontinence skin care and body wash market hopes to have the greatest opportunity to convert-

• Incontinence skin care and body wash distributors
• Incontinence skin care and body wash suppliers
• Incontinence skin care and body wash manufacturers
• Logistics organizations
• Government bodies

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