Handheld Massagers Market Report

Market Insights

The Handheld Massagers Market is estimated to grow from USD 9.1 billion in 2020 to USD 12.8 billion by 2026 at a healthy CAGR of 5.9% during the forecast period.

Figure: Handheld Massagers Market Size, 2020-2026 (USD Billion)

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What is handheld massager?

Handheld massagers are shaped in the form of hands so that they fit comfortably in our hands to deliver a massage. These massagers are portable, lightweight, energy-efficient, and easy to use. They are usually more affordable than either robotic massage chairs or conventional massage chairs.

Key Players

Key players operating in the handheld massagers market are-

• Kikkerland (US)
• Beurer (Germany)
• Conair (US)
• Panasonic (Japan)
• Scholl (US)
• Wahl (US)
• Prospera (Israel)
• HoMedics (US)
• Genie (US)
• Breo (US).

Market Dynamics

The rising hectic and fast lifestyle in both developed and developing economies is a key factor driving the market growth. This can lead t to continuous sitting in front of the computer, usually in an incorrect posture, which results in back and neck pain. This, in turn, further boosts the product demand in the coming years. Moreover, as spas are highly expensive and cannot be afforded every time, there is a rising demand for handheld massages, which offers immense growth opportunities to the industry players.

Segment's Analysis

Application Trends

Based on application, the handheld massagers market is classified into home, office, and others. The home segment held a significant market share in 2020 and is estimated to register a healthy CAGR during the forecast timeline. This is mainly attributed to employees returning to their homes after rigorous working and they need to drive themselves home which can be a particularly painful experience during rush-hour traffic in large cities. As handheld massagers are easy to use, there is significant demand among the households, which further bolsters the segment growth.

Regional Trends

By region, the North American market accounted for a significant share in 2020 and is expected to grow at a substantial CAGR in the following years. This is mainly ascribed to a high employee population, increasing number of working hours, economic growth, and large presence of product manufacturers, further proliferates the regional market growth.

COVID-19 Impact on Handheld Massagers Market

The COVID-19 outbreak has positively influenced the handheld massagers industry. The pandemic has turned the lives of people worldwide, with the number of cases increasing rapidly. The pandemic resulted in a rise in the sales of handheld massagers as people are working from home and usually sit in an incorrect posture and are dumped with too much, which thereby spurs the market growth.

Critical Questions Answered in the Report

• What are the key trends in the handheld massagers market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on handheld massagers?
• What are the key strategies adopted by the major vendors to lead in the handheld massagers market?
• What is the market share of the top vendors?

Target Audience

Here is the list of the group of customers that the handheld massagers market hopes to have the greatest opportunity to convert-

• Handheld massagers vendors
• Handheld massagers retailers
• Massage companies
• Recreational spas

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