Bar Soap Market Report

Market Insights

The Global Bar Soap Market is estimated to grow from USD 1.3 billion in 2020 to USD 1.7 billion by 2026 at a healthy CAGR of 3.8% during the forecast period.

Figure: Global Bar Soap Market Size, 2020-2026 (USD Million)

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What are Bar Soaps?

The production of bar soap is one of the oldest sectors functioning in the FMCG industry. Bar soap is primarily chosen over its substitutes owing to its long-lasting quality, ability to moisturize the hand, and skin-friendliness. Also, due to the fewer chemicals, there is a surge in consumption of the bar soaps.

Key Players

Key players operating in the global bar soap market are-

• USA Organic (The U.S),
• Dr Woods (The U.S),
• Nubian Heritage (The U.S),
• Dove (The U.S),
• Unilever (UK),
• Beaumont Products (The U.S),
• Johnson and Johnson (The U.S),
• Procter and Gamble (The U.S),
• Clinique (The U.S), and
• Mrs Meyer's (The U.S).

Market Dynamics

Growing awareness of maintaining decent hygiene to help prevent the spread of germs and diseases across the globe is a key factor driving the market growth during the review period. Rising usage of bar soap primarily by people working in hazardous areas such as factories, mining, and construction propels product consumption. However, the availability of substitute products that can be used instead of bar soap such as wipes and liquid soaps negatively affects the industry growth.

Segments' Analysis

Application Trends

Based on application, the bar soap market is classified into bathing, dishwashing, hand washing, and others.

• The bathing segment held the largest share in 2020 and is projected to grow at the highest CAGR during the assessment period.
• This is mainly attributed to its cost-effectiveness and long-lasting of bar soaps for bathing than liquid soaps.
• Also, increasing hygiene among people and the presence of several bar soaps with different fragrance further bolsters the segment growth.

Regional Trends

By region, the Asia Pacific market accounted for the largest share in 2020 and is expected to grow at a substantial CAGR in the following years. This is mainly ascribed to growing government initiatives on spreading awareness among consumers regarding prevention of diseases through proper maintenance of hygiene. Also, as bar soaps are cheaper and most of the countries in this region can easily afford bar soaps than other expensive products, which further proliferates the regional market growth.

COVID-19 Impact on Global Bar Soap Market

The COVID-19 outbreak has moderately affected the bar soap industry. Surging cases of coronavirus infections have resulted in social distancing and lockdown norms in various countries across the globe to curb the spread of the virus. This has resulted in limited production activities as well as immense supply chain disruption. Rising concern among netizens regarding cleanliness and maintaining hygiene during the pandemic bolstered the usage of bar soaps.

Critical Questions Answered in the Report

• What are the key trends in the global bar soap market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in next five years?
• What is the impact of COVID-19 on the global bar soap market?
• What are the key strategies adopted by the major vendors to lead in the global bar soap market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the Bar Soap market hopes to have the greatest opportunity to convert-

• Bar soap vendors
• Bar soap retailers
• Bathing products companies
• Toiletries companies
• Hotels

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