Yoga Wear Market Report

Market Insights

The Global Yoga Wear Market is projected to grow from USD 32.6 billion in 2020 to USD 45.5 billion by 2026 at a CAGR of over 5.8% during the forecast period.

Figure: Global Yoga Wear Market Size, 2020-2026 (USD Billion)

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What is Yoga Wear?

Yoga wear can be defined as different types of yoga clothes that are worn when doing yoga. Various types of yoga clothes are available in the market including yoga tops, yoga pants, and yoga shorts among others. The choice of yoga clothes differs according to several different yoga styles. Yoga clothes help the person feel more comfortable and provides good support while doing yoga.

Key Players

Key players operating in the global Yoga Wear market are-

• Lululemon athletica (Canada),
• Green Apple Active (The U.S),
• Shining Shatki (The U.S),
• Alo Yoga (The U.S),
• Be Present, Inc (The U.S),
• Mika Yoga Wear Inc. (The U.S),
• Beyond Yoga (The U.S),
• Athleta Inc (The U.S),
• Lily Lotus (The U.S),
• Inner Waves (India) and
• Proyog (India).

Market Dynamics

The growth of the global yoga wear market is primarily driven by an increasing number of people doing yoga at home or going to yoga classes with rising fitness and health consciousness. Growing demand for trendy and fancy and comfortable clothing by the X generation and millennials is likely to drive the market growth significantly. Growing emphasis on offering new and high-quality products by the market players is likely to add to the growth of the yoga wear market substantially.

Segments' Analysis

Application Trends

By application, the yoga wear market has been bifurcated into men, women, and kids.

• Under these, the women segment accounted for the largest market share in 2020.
• The segment growth can be attributed to the increasing number of women fitness freaks.
• Additionally, the rising number of working women participants in fitness activities is also propelling the market growth.

Regional Trends

By region, the market in Asia-Pacific garnered the largest market share in 2020 and is projected to grow at a significant CAGR during the assessment period.

• The regional growth can be attributed to increasing number of people participating in fitness activities particularly working-class population with rising fitness consciousness and growing emphasis on adopting a healthy lifestyle.
• The market in North America is expected to be driven by high demand fashionable and high-quality clothing.

COVID-19 Impact on Global Yoga Wear Market

Covid-19 outbreak impacted the growth of the yoga wear market negatively for a short period of time. The spread of coronavirus led to the enforcement of lockdown to curb the spread of the virus. This led to travel restrictions and supply chain disruptions, which in turn affected the manufacturing and availability of the product in the market. Additionally, people moved out of the house only for essential activities and thus, affected the market growth. However, online product sales increased amid pandemics.

Critical Questions Answered in the Report

• What are the key trends in the global Yoga Wear market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the global Yoga Wear market?
• What are the key strategies adopted by the major vendors to lead in the global Yoga Wear market?
• What is the market share of the top vendors?

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Target Audience

The following is a list of the customers that the Yoga wear market aims to convert the most:

• Yoga wear distributors
• Yoga wear suppliers
• Yoga wear manufacturers
• Logistics organizations
• Government bodies

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