Sexual Wellness Products Market Report

Market Insights

The Global Sexual Wellness Products Market is projected to grow from USD 78.41 billion in 2020 to USD 105.27 billion by 2026 at a CAGR of over 5.0% during the forecast period.

Figure: Global Sexual Wellness Products Market Size, 2020-2026 (USD Billion)

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What are Sexual Wellness Products?

In reference to sexuality, the state of physical, mental, and social well-being of a person is referred as sexual wellness. The key focus of sexual wellness products is to provide safer sex and enhanced sexual pleasure. Moreover, these products also enable to prevent the spread of sexually transmitted diseases and unwanted pregnancies. These products include vibrators, contraceptives, exotic lingerie & apparel, and dental dams, among others.

Key Players

Key players operating in the global sexual wellness products market are-

• 3M (The US),
• Getinge Group (Sweden),
• Cantel Medical (The U.S),
• Mesa Laboratories (The U.S),
• Steris (The U.S),
• Fuze Medical (The U.S),
• Matachana (Spain),
• Hu-Friedy (The U.S),
• Advanced Sterilization (The U.S), and
• Bag Health Care (Germany).

Market Dynamics

Increasing prevalence of sexually HIV and Sexually Transmitted Diseases (STDs) is the key factor driving the demand for sexual wellness products.

• Also, rising government initiatives and NGOs participating in the promotion of the usage of contraceptives is further expected to propel the market growth.
• The expanding childbearing population of women across the globe and the comfort of online shopping and e-commerce is also expected to accelerate the sales of sexual wellness products.
• Further, a significant rise in acceptance of LGBTQ+ community and legalization of gay marriages is likely to augment the industry growth.

Segment Analysis

Product Trends

By product, the sexual wellness products market has been segmented into sex toys, condoms, and personal lubricants.

• Under these, the sex toys segment accounted for the largest market share in 2020 and is projected to register a healthy CAGR in the following years.
• The stigma attached to exploring sexual activity and experimenting is reducing owing to the acceptance of homosexuality worldwide.
• Also, rising acceptance of sexual minorities i.e. LGBTQ+ population is further promoting the usage of sex toys such as vibrators and other sex accessories.

Regional Trends

By region, the market in North America garnered the highest market share in 2020 and is projected to grow at a steady CAGR during the assessment period.

• This is mainly attributed to improvisation and development in the sex toys and condoms, rising LGBTQ+ population, increasing awareness of STDs and HIV infections, and increasing liberalization and experimentation of sexuality among the people, which further augments the regional growth.

COVID-19 Impact on Global Sexual Wellness Products Market

The COVID-19 pandemic has positively influenced the sexual wellness products industry. Condoms have experienced a surge, whereas the demand for sex toys and other items witnessed a temporary decline. However, to attend to their sexual needs due to the limited movement of people with partners staying in different homes, people have started relying on vibrators and other sex toys to cater to their sexual pleasure. Governments around the world have issued advisories to encourage safe sex with partners during the lockdown.

Critical Questions Answered in the Report

• What are the key trends in the global sexual wellness products market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the global sexual wellness products market?
• What are the key strategies adopted by the major vendors to lead in the global sexual wellness products market?
• What is the market share of the top vendors?

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Target Audience

• Sexual wellness products companies
• Sexual wellness products vendors
• Condom companies
• STD awareness organizations
• LGBTQ communities

Custom Research: Stratview research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at [email protected].