Male Grooming Products Market Growth Analysis | 2023-2028

Market Insights

The male grooming products market was estimated at USD 59.93 billion in 2022 and is likely to grow at a CAGR of 4.17% during 2023-2028 to reach USD 76.82 billion in 2028.

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What are male grooming products?

Male grooming products are the essentials required by men for their grooming which include face wash, moisturizer, sunscreen, trimmer, deodorant, shampoo, shower gel, soap, and hair comb among others. Personal grooming boosts the confidence of the person. It defines the personality of an individual.

COVID-19 Impact

The outbreak of COVID-19 across regions has resulted in the lockdown of cities, border restrictions, and the breakdown of the transportation network. This resulted in the closure of shopping complexes and workspaces which led to a decline in product demand. The majority of the people were working from home during the lockdown, and some are still working which affected the demand for beauty products further. But the product sale increased online during the pandemic due to fear of virus infection at marketplaces.

Market Dynamics

The growth of the male grooming products market is primarily driven by the rapid growth of the beauty consciousness among men.

• Increasing urbanization coupled with rising per capita disposable income of the consumers is propelling the market growth at a substantial rate.
• The growing influence of social media and rising self-appearance consciousness among men is likely to propel the market growth significantly during the review period.
• Growing emphasis on bringing innovation in the male grooming products by the player operating in the market is the prominent trend noticed in the global market.

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Segment Analysis

By Product Type

Based on product type, the market has been segmented into hair care, skincare, fragrances, and others.

The skincare segment accounted for the largest market share in 2022. The market growth can be attributed to increasing consciousness about skin health and the growing prevalence of skincare diseases. The hair care segment is projected to register healthy growth during the review period.

Regional Insights

Geographically, the market in North America accounted for the largest market share in 2022. The market growth can be attributed to the presence of a strong personal care and cosmetics industry coupled with growing demand for organic male grooming products. The market in the Asia-Pacific region is expected to increase at a significant rate on account of increasing spending on personal grooming, especially by the young male population coupled with increasing purchasing power.

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Critical Questions Answered in the Report

• What are the key trends in the market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the market?
• What are the key strategies adopted by the major vendors to lead in the market?
• What is the market share of the top vendors?

Market Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The market is segmented into the following categories.

By Product Type

• Hair Care
• Skin Care
• Fragrances
• Others

By Distribution Channel Type

• Supermarket/Hypermarket
• Convenience Stores
• Pharmacy
• E-commerce
• Others

By Region

• North America (Country Analysis: the USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, the UK, Russia, Spain, and the Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, South Korea, and the Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Key Players

Key players operating in the market are-

• Unilever plc (UK),
• L'Oréal S.A. (France),
• Edgewell Personal Care Company (The U.S),
• Coty Inc. (The U.S),
• ITC Limited (India),
• Energizer Holdings, Inc. (The U.S),
• Beiersdorf AG (Germany),
• Koninklijke Philips N.V. (Netherlands),
• Johnson & Johnson Consumer Inc. (The U.S),
• The Procter & Gamble Company (The U.S).

Research Methodology

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.

More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data.

We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players and those willing to enter the market.

What Deliverables Will You Get in this Report?

Report Customization

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Market Segmentation

• Current market segmentation of any one of the product types by distribution channel type.

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to [email protected].