Hair Styling Equipment Market Report

Market Insights

The Global Hair Styling Equipment Market is estimated to grow from USD 31.39 billion in 2021 to USD 41.53 billion by 2028 at a healthy CAGR of 4.05% during the forecast period of 2022-2028.

What are Hair styling equipments?

Hair styling equipments are used for styling hair by adding texture or curls. Some of the commonly used hair styling tools include hair dryers, hair curlers & rollers, hair straighteners, hair styling brushes & combs, and others. A hairdryer is a highly demanded product due to its easy affordability and applicability followed by hair straighteners.

Market Dynamics

With the growing prevalence of traditional barbering and grooming techniques, the demand for hair styling products is likely to gain pace in the coming years.

• Increasing hairstyling fashion among all age groups coupled with rising appearance consciousness among the consumers is driving the growth of hair styling equipment.
• Additionally, growing to emphasize on developing compact, innovative, and technologically advanced products by the market players is likely to propel the market growth significantly.
• However, adverse effects of using hair styling tools on hair as chemicals are being used in the manufacturing of hair styling equipment is likely to hamper the market growth.

COVID-19 Impact on Global Hair Styling Equipment Market

The global beauty & personal care industry has been hit hard due to the outbreak of coronavirus.

The closure of salons and spa due to enforcement of lockdown to prevent the spread of virus affected the product demand. The economic magnitude of the COVID-19 virus on retailers and brands were high. Additionally, supply chain disruptions as a result of lockdown across geographies further affected the product demand.

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Key Players

Key players operating in the global Hair Styling Equipment market are-

• Conair Corporation (The U.S.),
• Panasonic Corporation (Japan),
• Koninklijke Philips N.V. (Netherlands),
• The Procter & Gamble Company (The U.S.),
• Dyson Limited (UK),
• Helen of Troy Limited (The U.S.),
• Spectrum Brands Holdings, Inc. (The U.S.),
• Good Hair Day (UK), and
• Ikonic (The U.S.).

Target Audience

Here is the list of the group of customers that the Hair styling Equipment market hopes to have the greatest opportunity to convert-

• Beauty & personal care products vendors
• Hair styling equipment suppliers
• Hair styling equipment manufacturers
• Cosmetic companies
• Logistics organizations

Segment Analysis

End-User Trends

The product is being widely used by young people across geographies as a result of growing fashion trends coupled with purchasing power of the consumers.

Additionally, changing grooming patterns coupled with wide penetration of salon services is also propelling the growth of the hair styling equipment market. The product is being widely used in commercial applications such as salons, spas, and beauty institutes.

Regional Trends

The market in Europe accounted for the largest market share in 2021 due to high demand for technologically advanced hair styling products in countries such as UK and Germany.

The Asia Pacific hair styling equipment is projected to register fastest growth during the review period. Rising population, increasing penetration beauty salons, and increasing personal grooming trend are the key factors propelling the market growth in the region. Increasing purchasing power of the consumers in the developing countries is likely to further drive the product consumption.

Market Segmentation

The market is segmented in the following ways:

By Product Type

• Hair Dryers
• Hair Curlers & Rollers
• Hair Straighteners
• Hair Styling Brushes & Combs
• Others

By End User

• Household
• Commercial

By Distribution Channel

• Offline
• Online

Region

• North America
• Europe
• Asia-Pacific
• Middle East & Africa
• South America

Research Methodology

For calculating the market size, our analysts follow either Top-Bottom or Bottom-Top approach or both, depending upon the complexity or availability of the data points. Our reports offer high-quality insights and are the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. We leverage multitude of authenticated secondary sources, such as company annual reports, government sources, trade associations, journals, investor presentation, white papers, and articles to gather the data. More than 10 detailed primary interviews with the market players across the value chain in all four regions and industry experts are usually executed to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market.

The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

Report Customization

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview research offers custom research services across the sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at [email protected].