Automotive Steering Wheel Market
Report code - SRTI113 | Published On : NA | Status: Upcoming

Global Automotive Steering Wheel Market by Vehicle Type (Passenger Car, Light Commercial Vehicle, and Medium & Heavy Duty Commercial Vehicle), by Wheel Diameter Type (Small, Medium and Large), by Technology Type (Normal Steering Wheel, and Control Embedded Steering Wheel), by Material Type (Polyurethane, Leather, and Wood), and by Region (North America, Europe, Asia-Pacific and Rest of the World), Trend, Forecast, Competitive Analysis, and Growth Opportunity: 2017 – 2022

This report, from Stratview Research, studies the steering wheel market in the global automotive industry over the period 2017 to 2022. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities in the market.

The Global Automotive Steering Wheel Market: Highlights

The global automotive steering wheel market was valued at US$ 2.7 billion in 2016 and is projected to grow at a healthy CAGR of 4.7% CAGR over the next five years to reach US$ 3.6 billion in 2022. Increasing automobile production fueled by rising disposable income, the introduction of stringent safety standards, rising demand for safety equipped vehicles, and advancement in steering wheel technology are major growth drivers of the automotive steering wheel market globally.

The global automotive steering wheel market is segmented based on vehicle type: passenger car, light commercial vehicle, and medium & heavy duty commercial vehicle. The passenger vehicle is expected to remain the most dominant vehicle type during the forecast period of 2017 to 2022. This vehicle segment is also likely to grow at the fastest rate in the same period, driven by an organic growth in the passenger car production across the globe and increasing demand for autonomous driving with high passenger safety, especially in premium and luxury cars.

Based on steering diameter size, the global automotive steering wheel market is segmented as small, medium and large diameter. Small-sized steering occupies the largest share in the global automotive steering wheel market because of its high use in passenger cars, especially in hatchback and mid-size sedan cars. This diameter size is projected to witness the fastest growth during the studied period of 2017 to 2022, driven by Asia-Pacific and Rest of the World. 

Based on the technology, the global automotive steering wheel market is segmented as normal steering wheel and control embedded steering wheel. The normal steering wheel is projected to remain the most dominant technology type in the global automotive industry during the forecast period whereas control embedded steering wheel is expected to grow at a faster rate in the same period. Key initiatives, such as New Car Assessment Program taken by the government of many countries is also influencing the demand for automotive steering wheels equipped with an airbag to meet their safety standards.

Based on region, the global automotive steering wheel market is segmented into North America, Europe, Asia-Pacific and Rest of the World. Asia-Pacific is projected to remain the largest automotive steering wheel market during the forecast period of 2017 to 2022. This region is also likely to witness the fastest growth in the same period, driven by increasing automobile production mainly in China and India. Both countries (china and India) would remain act as the growth engines of the Asia-Pacific region in the coming five years. Europe and North America are also sizeable markets and are likely to experience healthy growths in the same period.

Autoliv Inc., Takata Corporation, ZF TRW Automotive Holdings Corp., Key Safety Systems Inc., Nihon Plast Co., Ltd., and Tokai Rika Co. are the well-known steering wheel manufacturers in the automotive industry. Advancement in technology, wide geographical presence, long-term contracts with customers are the key strategies adopted by the key players to gain a competitive edge in the market. 

Research Methodology

This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 700 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data. We usually conduct more than10 detailed primary interviews with the market players across the value chain in the all four regions and industry experts to obtain both the qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

  • Market structure: Overview, industry life cycle analysis, supply chain analysis
  • Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
  • Market trend and forecast analysis
  • Market segment trend and forecast
  • Competitive landscape and dynamics: Market share, Application portfolio, Application launches, etc.
  • Attractive market segments and associated growth opportunities
  • Emerging trends of the carbon brakes market
  • Strategic growth opportunities for the existing and new players
  • Key success factors

The automotive steering wheel market is segmented into the following categories. 

Global Automotive Steering Wheel Market by Vehicle Type:

  • Passenger Car (Regional Analysis: NA, Europe, APAC, and RoW)
  • Light Commercial Vehicle (Regional Analysis: NA, Europe, APAC, and RoW)
  • Medium & Heavy Duty Commercial Vehicle (Regional Analysis: NA, Europe, APAC, and RoW)

Global Automotive Steering Wheel Market by Wheel Diameter:

  • Small (Regional Analysis: NA, Europe, APAC, and RoW)
  • Medium (Regional Analysis: NA, Europe, APAC, and RoW)
  • Large (Regional Analysis: NA, Europe, APAC, and RoW)

Global Automotive Steering Wheel Market by Technology Type:

  • Normal Steering Wheel (Regional Analysis: NA, Europe, APAC, and RoW)
  • Control Embedded Steering Wheel (Regional Analysis: NA, Europe, APAC, and RoW)

Global Automotive Steering Wheel Market by Material Type:

  • Polyurethane (Regional Analysis: NA, Europe, APAC, and RoW)
  • Leather (Regional Analysis: NA, Europe, APAC, and RoW)
  • Wood (Regional Analysis: NA, Europe, APAC, and RoW)

Global Automotive Steering Wheel Market by Region:

  • North America (Country Analysis: The USA, Canada, and Mexico)
  • Europe (Country Analysis: Germany, France, The UK, Italy, Russia, and Rest of the Europe)
  • Asia-Pacific (Country Analysis: China, Japan, South Korea, India, and Rest of Asia-Pacific)
  • Rest of the world (Country Analysis: Brazil, Argentina, and Others)

                                         

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

  • Detailed profiling of additional market players (up to 3)
  • SWOT analysis of key players (up to 3)

Market Segmentation

  • Current market segmentation of any one of the vehicle type by technology type 

Competitive Benchmarking

  • Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview research offers custom research services across the sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com


List of Figures
List of Tables
Disclaimer
Copyright
Abbreviation
Currency Exchange
About Us
Research Methodology
Secondary Research
Key Information Gathered from Secondary Research
Primary Research
Key Information Gathered from Primary Research
Breakdown of Primary Interviews by Region, Designation, and Value Chain Node
Data Analysis and Triangulation
Report Scope
Report Objectives

1.    Executive Summary  

2.    Global Automotive Head-up Display (HUD) Market: Overview and Market Forces
2.1.          Introduction
2.2.          Market Classification
2.2.1.               By Vehicle Type
2.2.2.               By Product Type
2.2.3.               By Component Type
2.2.4.               By End-User Type
2.2.5.               By Region
2.3.          Market Drivers
2.4.          Market Constraints
2.5.          Supply Chain Analysis
2.6.          Industry Life Cycle Analysis
2.7.          PEST Analysis: Impact Assessment of Changing Business Environment
2.8.          Porter Five Forces Analysis
2.8.1.               Bargaining Power of Suppliers
2.8.2.               Bargaining Power of Customers
2.8.3.               Threat of New Entrants
2.8.4.               Threat of Substitutes
2.8.5.               Competitive Rivalry
2.9.          SWOT Analysis

3.    Global Automotive Head-up Display (HUD) Market – By Vehicle Type 
3.1.          Strategic Insights 
3.2.          Luxury Cars: HUD Market Trend and Forecast (US$ Million and Million Units)
3.2.1.               Regional Trend and Forecast (US$ Million and Million Units)
3.3.          Sports Cars: HUD Market Trend and Forecast (US$ Million and Million Units)
3.3.1.               Regional Trend and Forecast (US$ Million and Million Units)
3.4.          Mid-Segment Cars: HUD Market Trend and Forecast (US$ Million and Million Units)
3.4.1.               Regional Trend and Forecast (US$ Million and Million Units)
3.5.          Basic-Segment Cars: HUD Market Trend and Forecast (US$ Million and Million Units)
3.5.1.               Regional Trend and Forecast (US$ Million and Million Units)

4.    Global Automotive Head-up Display Market – By Product Type 
4.1.          Strategic Insights 
4.2.          Windshield Projected HUD Market Trend and Forecast (US$ Million and Million Units)
4.2.1.               Regional Trend and Forecast (US$ Million and Million Units)
4.3.          Combiner Projected HUD Market Trend and Forecast (US$ Million and Million Units)
4.3.1.               Regional Trend and Forecast (US$ Million and Million Units)

5.    Global Automotive Head-up Display (HUD) Market – By Component Type 
5.1.          Strategic Insights 
5.2.          Display Combiner Market Trend and Forecast (US$ Million and Million Units)
5.2.1.               Regional Trend and Forecast (US$ Million and Million Units)
5.3.          Display Panel Market Trend and Forecast (US$ Million and Million Units)
5.3.1.               Regional Trend and Forecast (US$ Million and Million Units)
5.4.          Projector Market Trend and Forecast (US$ Million and Million Units)
5.4.1.               Regional Trend and Forecast (US$ Million and Million Units)
5.5.          Video Generator Market Trend and Forecast (US$ Million and Million Units)
5.5.1.               Regional Trend and Forecast (US$ Million and Million Units)
5.6.          Software Market Trend and Forecast (US$ Million and Million Units)
5.6.1.               Regional Trend and Forecast (US$ Million and Million Units)
5.7.          Other Components Market Trend and Forecast (US$ Million and Million Units)
5.7.1.               Regional Trend and Forecast (US$ Million and Million Units)

6.    Global Automotive Head-up Display (HUD) Market – By End-User Type 
6.1.          Strategic Insights 
6.2.          OEM:  HUD Market Trend and Forecast (US$ Million and Million Units)
6.2.1.               Regional Trend and Forecast (US$ Million and Million Units)
6.3.          Aftermarket: HUD Market Trend and Forecast (US$ Million and Million Units)
6.3.1.               Regional Trend and Forecast (US$ Million and Million Units)

7.    Global Automotive Head-up Display (HUD) Market – By Region  
7.1.          Strategic Insights 
7.2.          North America’s Automotive HUD Market Analysis  
7.2.1.               Country Analysis 
7.2.1.1.                      USA: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.2.1.2.                      Canada: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.2.1.3.                      Mexico: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.2.2.               Vehicle Type Analysis
7.2.2.1.                      North American Automotive HUD Market Trend and Forecast by Vehicle Type (US$ Million and Million Units)
7.2.3.               Product Type Analysis
7.2.3.1.                      North American Automotive HUD Market Trend and Forecast by Product Type (US$ Million and Million Units)
7.2.4.               Component Type Analysis
7.2.4.1.                      North American Automotive HUD Market Trend and Forecast by Component Type (US$ Million and Million Units)
7.2.5.               End-User Type Analysis
7.2.5.1.                      North American Automotive HUD Market Trend and Forecast by End-User Type (US$ Million and Million Units)
7.3.          Europe’s Automotive Head-up Display Market Analysis   
7.3.1.               Country Analysis 
7.3.1.1.                      Germany: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.3.1.2.                      France: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.3.1.3.                      UK: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.3.1.4.                      Russia: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.3.1.5.                      Rest of the Europe: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.3.2.               Vehicle Type Analysis
7.3.2.1.                      European Automotive HUD Market Trend and Forecast by Vehicle Type (US$ Million and Million Units)
7.3.3.               Product Type Analysis
7.3.3.1.                      European Automotive HUD Market Trend and Forecast by Product Type (US$ Million and Million Units)
7.3.4.               Component Type Analysis
7.3.4.1.                      European Automotive HUD Market Trend and Forecast by Component Type (US$ Million and Million Units)
7.3.5.               End-User Type Analysis
7.3.5.1.                      European Automotive HUD Market Trend and Forecast by End-User Type (US$ Million and Million Units)
7.4.          Asia – Pacific’s Automotive HUD Market Analysis  
7.4.1.               Country Analysis 
7.4.1.1.                      China: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.4.1.2.                      Japan: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.4.1.3.                      South Korea: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.4.1.4.                      India: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.4.1.5.                      Rest of the Asia-Pacific: Automotive HUD Market (US$ Million and Million Units)
7.4.2.               Vehicle Type Analysis
7.4.2.1.                      Asia-Pacific’s Automotive HUD Market Trend and Forecast by Vehicle Type (US$ Million and Million Units)
7.4.3.               Product Type Analysis
7.4.3.1.                      Asia-Pacific’s Automotive HUD Market Trend and Forecast by Product Type (US$ Million and Million Units)
7.4.4.               Component Type Analysis
7.4.4.1.                      Asia-Pacific’s Automotive HUD Market Trend and Forecast by Component Type (US$ Million and Million Units)
7.4.5.               End-User Type Analysis
7.4.5.1.                      Asia-Pacific’s Automotive HUD Market Trend and Forecast by End-User Type (US$ Million and Million Units)
7.5.          Rest of the World’s(RoW) Automotive HUD Market Analysis
7.5.1.               Country Analysis 
7.5.1.1.                      Brazil: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.5.1.2.                      Argentina: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.5.1.3.                      Others: Automotive HUD Market Trend and Forecast (US$ Million and Million Units)
7.5.2.               Vehicle Type Analysis
7.5.2.1.                      RoW’s Automotive HUD Market Trend and Forecast by Vehicle Type (US$ Million and Million Units)
7.5.3.               Product Type Analysis
7.5.3.1.                      RoW’s Automotive HUD Market Trend and Forecast by Product Type (US$ Million and Million Units)
7.5.4.               Component Type Analysis
7.5.4.1.                      RoW Automotive HUD Market Trend and Forecast by Component Type (US$ Million and Million Units)
7.5.5.               End-User Type Analysis
7.5.5.1.                      RoW’s Automotive HUD Market Trend and Forecast by End-User Type (US$ Million and Million Units)

8.    Competitive Analysis
8.1.          Strategic Insights
8.2.          Product Portfolio Analysis
8.3.          Presence by Vehicle Type
8.4.          Geographical Presence
8.5.          New Product Launches
8.6.          Strategic Alliances (Mergers and Acquisitions, Joint Ventures, etc.)
8.7.          Market Share Analysis

9.    Strategic Growth Opportunities
9.1.          Strategic Insights
9.2.          Market Attractive Analysis
9.2.1.               Market Attractiveness by Vehicle Type
9.2.2.               Market Attractiveness by Product Type
9.2.3.               Market Attractiveness by Component Type
9.2.4.               Market Attractiveness by End-User Type
9.2.5.               Market Attractiveness by Region
9.2.6.               Market Attractiveness by Country
9.3.          Emerging Trends
9.4.          Growth Matrix Analysis
9.5.          Key Success Factors

10.  Company Profile of Key Players
10.1.       Continental AG
10.2.       Delphi Automotive Plc
10.3.       Denso Corporation
10.4.       MicroVision Inc.
10.5.       Nippon Seiki Co., Ltd
10.6.       Panasonic Corporation
10.7.       Pioneer Corporation
10.8.       Robert Bosch GmbH
10.9.       Visteon Corporation
10.10.    Yazaki Corporation




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