Market Insights
The coffee pods and capsules market was estimated at USD 25.1 billion in 2022 and is likely to grow at a CAGR of 6.89% during 2023-2028 to reach USD 37.54 billion in 2028.

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Market Dynamics
Introduction
Coffee pods and capsules are tiny cups, with or without filters. They are filled with pre-portioned ground coffee and are sealed with food-grade coverings. Being ready to brew in special machines makes them popular. A coffee pod is a type of coffee-making method that helps to prepare coffee. A wide range of coffee pods exist in the market such as paper coffee pods, K-cups, and T-discs to prepare coffee.
Market Drivers
The coffee pods and capsules market has experienced significant growth due to several key factors. Below given are a few:
- Rise in demand for ready-to-drink coffee beverages: Consumers are looking for quick and easy-to-make refreshments nowadays. Several market players are investing in such coffee pods and capsules to serve this growing demand. For instance, in April 2023, Nespresso and Starbucks teamed up to launch a limited-edition double espresso coffee capsule - the Nespresso | Starbucks ReserveTM Remix Blend.
- Innovative coffee machines and brewing technologies: Innovations in coffee machines are juicing up the coffee pods and capsules market. For instance, LG Electronics announced its first-ever capsule coffee machine—Duobo by LG Labs—in July 2023, which possesses a special coffee brewing process that enhances its taste and also offers personalized flavor, the group claims.
- Growing online retailing and coffee subscription services: Online retailing and coffee subscriptions are a great way to try different beans and blends. eCommerce is growing rapidly and coffee is one of the top sellers. Coffee is considered one of the most popular drinks in the world, with an estimated 2 billion cups being consumed every day. A report suggests that rather than heading out for their espressos, people are using subscription coffee services to easily access and purchase coffee pods and capsules.

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Key Players
Some of the major coffee pods and capsule manufacturers are:
- Nestle S.A.
- Starbucks Corporation
- JAB Holding Company
- The Kraft Heinz Company
- Dunkin' Brands Group, Inc.
- Luigi Lavazza S.p.A
- Gloria Jean's Coffees
- Strauss Group Ltd.
- Dualit Limited
- The J.M. Smucker Company
Note: The above list does not necessarily include all the top players in the market.
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Segment Analysis
Segmentations
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List of Sub-Segments
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Segments with High Growth Opportunity
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Product Type Analysis
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Pods, Capsules
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The capsules segment held the larger share of the market in 2022, whereas the pod segment is expected to register faster growth during the forecast period.
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Coffee Type Analysis
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Traditional, Decaf
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The traditional segment held the larger share of the market in 2022.
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Regional Analysis
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North America, Europe, Asia-Pacific, and Rest of the World
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Europe is estimated to be the largest market for coffee pods and capsules during the forecast period.
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By Product Type
Based on the product type, the market is segmented as pods and capsules. The capsules segment held the larger share of the market in 2022, whereas the pod segment is expected to register faster growth during the forecast period. Increased demand for instant non-alcoholic drinks is the key factor behind the dominance of the coffee capsules segment in the market. Coffee producers majorly choose coffee capsules, owing to their suitability, comfort of use, and a wide diversity of coffee products and machinery.
By Coffee Type
Based on the coffee type, the coffee pods and capsules market is segmented as traditional and decaf. The traditional segment held the larger share of the market in 2022, owing to a high consumer preference for traditional coffee over decaf. Traditional coffee beans are high in caffeine content and provide better taste and flavor.
Regional Insights
In terms of regions, Europe is estimated to be the largest market for coffee pods and capsules during the forecast period, with Germany, the UK, France, and Russia being the countries with lucrative growth opportunities. The dominance of the region’s market is mainly due to the increasing demand for new products with technological upgrades, and rising demand for easy-to-use coffee capsules and pods, along with the adoption of automatic bean-to-cup machines. The rising number of coffee bars, small roasters, small local brands, and baristas in the region, along with the increasing interest of consumers in specialty coffee and K-Cups is likely to drive the region’s market during the forecast period.

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Recent News & Developments
NOV 2022: Nespresso, pioneer of premium single-serve coffee, unveils new range of home compostable coffee capsules- A groundbreaking, paper-based, home compostable coffee capsule provides an alternative means to savor sustainably sourced, premium-quality coffee without sacrificing the premium coffee experience. These innovative capsules, which are compatible with Nespresso Original machines, will debut in France and Switzerland starting in the spring of 2023.
NOV 2022: Nescafé Dolce Gusto launches Neo, its next-generation 'Coffee Shop at Home' experience- Nescafé Dolce Gusto introduces Neo, the next-generation coffee machines and pods from the brand. Neo brings together top-notch quality, advanced technology, and a strong commitment to sustainability, delivering the ultimate coffee shop experience right at home. In a pioneering move by Nestlé, Neo's innovative line of coffee pods is crafted from paper, making them home-compostable and reducing packaging waste by 70% (by weight) compared to current capsules.
OCT 2022: Nestle to Acquire Seattle’s Best Coffee- Nestlé is set to acquire Seattle’s Best Coffee from Starbucks Corp., headquartered in Seattle. The specific terms of the transaction have not been disclosed. As part of this acquisition, Nestlé made a payment of $7.15 billion to Starbucks. In 2021, the combined global sales of Starbucks products distributed by Nestlé amounted to 3.1 billion Swiss francs ($3.09 billion). Nestlé's products are available in 80 markets worldwide.
In September 2022, Swiss coffee company CoffeeB introduced an innovative coffee product it dubs "the next generation of single-serve coffee." These groundbreaking compressed coffee balls utilize seaweed-based wrappers instead of traditional aluminum or plastic, ensuring the capsule maintains its shape.
In August 2022, Tim Hortons® unveiled Espresso Capsules designed to be compatible with Nespresso® Original Line Coffee Machines. The lineup includes a variety of flavors and intensities to cater to Canadian coffee preferences. This range encompasses a rich and refined Classic Lungo, an intense and full-bodied Bold Espresso, a light and fruity Bright Espresso, and a balanced and smooth Decaf Espresso.
JULY 2021: JDE Peet’s to acquire Campos Coffee, a specialty coffee leader in Australia- JDE Peet’s (EURONEXT: JDEP) and Campos have jointly announced that JDE Peet’s is set to acquire Campos Coffee. The transaction, contingent upon a few specific pre-closing conditions, is anticipated to conclude in July 2021. The precise details of the agreement have not been disclosed.
Research Methodology
- This strategic assessment report from Stratview Research provides a comprehensive analysis that reflects coffee pods and capsules market realities and future market possibilities for the forecast period.
- The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market.
- The vital data/information provided in the report can play a crucial role for market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate growth strategies to expedite their growth process.
- This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
- More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data.
- We conducted more than 15 detailed primary interviews with market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis.
- Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
- Market trend and forecast analysis.
- Market segment trend and forecast.
- Competitive landscape and dynamics: Market share, Service portfolio, New Product Launches, etc.
- COVID-19 impact and its recovery curve
- Attractive market segments and associated growth opportunities.
- Emerging trends.
- Strategic growth opportunities for the existing and new players.
- Key success factors.
Market Segmentation
This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.
The coffee pods and capsules market is segmented into the following categories:
By Product Type
By Distribution Channel Type
By Coffee Type
By Packaging Type
- Conventional Plastic
- Bioplastics
- Fabric
By Region
- North America (Country Analysis: the USA, Canada, and Mexico)
- Europe (Country Analysis: Germany, France, the UK, Russia, and the Rest of Europe)
- Asia-Pacific (Country Analysis: China, Japan, India, and the Rest of Asia-Pacific)
- Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Report Customization Options
With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:
Company Profiling
- Detailed profiling of additional market players (up to 3 players)
- SWOT analysis of key players (up to 3 players)
Market Segmentation
- Current market segmentation of any one of the product types by distribution channel type.
Competitive Benchmarking
- Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.
Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to [email protected].