Automotive Active Aerodynamics Market Report

Market Insights

The automotive industry is very keen to adopt technologies that can reduce carbon emission levels and meet or exceed emission norms imposed by different regulatory authorities of various countries. Aerodynamics is the third most effective technique for reducing emissions in the automotive industry after powertrain improvement and weight reduction. Active aerodynamic is the advanced aerodynamic technology, which selectively admits or restricts airflow based on real-time requirements and contributes towards the reduction in drag and thereby reducing emissions.

The auto industry has efficaciously been ushering in a new era of aerodynamic vehicles with a meticulous investment into advanced components that can address the changing business requirements in the most effective manner. All the major automakers have vigorously been incorporating active components in their most-renowned vehicle models with the purpose to improve the overall fuel efficiency of vehicles in order to address stringent government regulations, such as CAFE Standards and EU Commission on Carbon Emissions Reduction Targets.

The global automotive active aerodynamics market is likely to grow at an impressive double-digit over the next five years to reach US$ 1,113.5 million in 2023. Increasing vehicle production coupled with an increasing penetration of active aerodynamic components in newer vehicles, a rise in demand for improved aerodynamics in vehicles, and the implementation of stringent emission norms for reducing carbon emissions in the automotive industry are the major growth drivers of the automotive active aerodynamics market.

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Segments' Analysis

Automotive Active Aerodynamics Market Share by Vehicle Type

The global automotive active aerodynamics market is segmented based on vehicle type as Passenger Car, LCV, and M&HCV. The passenger car is expected to remain the growth engine of the global automotive active aerodynamics market during the forecast period. An increased dependency on active aerodynamic components to achieve better fuel efficiency and to reduce carbon emissions in cars is primarily driving the segment’s market over the next five years.

Automotive Active Aerodynamics Market Share by Component Type

Based on the component type, the market is segmented into Active Grille Shutter, Active Spoiler, Active Rear Wing, and Others. Active grille shutter is likely to remain the most dominant active aerodynamic component in the automotive industry during the forecast period. Over the last decade, active grille shutter has experienced a tremendous gain in various segments, especially in luxury and premium vehicles. On an average, 20% of the air in front of the vehicles goes below the hood of vehicles and reduces the aerodynamic drag. Active grille shutters perform a vital role in efficiently managing such airflow and improving aerodynamic efficiency.

There are various other active aerodynamic components currently at the development stage for mass usage. These components are also likely to mark their presence in mass-selling vehicle models in the coming years. For instance; recently launched active air dam in Ram 1500 pickup truck is the first such active aerodynamic component being launched in a serial production vehicle model.

Regional Insights

Based on the regions, Europe is expected to remain the largest automotive active aerodynamic components market during the forecast period. Stricter emission norms of European Commission have led to a faster adoption of active aerodynamic components, especially active grille shutter, into the European vehicles. BMW AG, Audi AG, Ford Motors, Daimler AG, Lincoln, Volkswagen AG, Groupe Renault, and PSA Group are some of the key OEMs in Europe, which are increasingly adopting active aerodynamic components in some of their vehicle models.

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Market Scope & Segmentation

The Automotive Active Aerodynamics Market is segmented in the following ways:

Automotive Active Aerodynamics Market Size, Share & Forecast by Vehicle Type:

• Passenger Car
• Light Commercial Vehicle
• Medium- & Heavy-Duty Commercial Vehicle

Automotive Active Aerodynamics Market Size, Share & Forecast by Component Type:

• Active Grille Shutter
• Active Spoiler
• Active Rear Wing
• Others

Automotive Active Aerodynamics Market Size, Share & Forecast by Region:

• North America (Country Analysis: The USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, The UK, Italy, Russia, and Rest of Europe)
• Asia-Pacific (Country Analysis: China, Taiwan, Japan, and Rest of Asia-Pacific)
• Rest of the World (Country Analysis: Brazil, Argentina, and Others)

Key Players

The supply chain of this market comprises raw material suppliers, actuator suppliers, automotive active aerodynamic component manufacturers, automotive OEMs, dealers, and end-users.

Some of the key raw material suppliers for automotive active aerodynamics include-

• BASF SE
• Celanese Corporation
• Lanxess AG.

The key automotive active aerodynamic component manufacturers are-

• Rochling Group
• Magna International Inc.
• Valeo SA
• HBPO GmbH
• SRG Global.

The development of new products targeting higher aerodynamic performance, the use of active aerodynamic components in unpenetrated vehicle models, regional expansion, and the formation of long-term contracts are some of the major strategies adopted by the major players in order to remain competitive in the market.

Research Methodology

For calculating the market size, our analysts follow either Top-Bottom or Bottom-Top approach or both, depending upon the complexity or availability of the data points. Our reports offer high-quality insights and are the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. We leverage multitude of authenticated secondary sources, such as company annual reports, government sources, trade associations, journals, investor presentation, white papers, and articles to gather the data. More than 10 detailed primary interviews with the market players across the value chain in all four regions and industry experts are usually executed to obtain both qualitative and quantitative insights.

Report Features

This report, from Stratview Research, studies the automotive active aerodynamics market over the trend period of 2012 to 2017 and forecast period of 2018 to 2023 in terms of both value and units. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.

The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Market Segmentation

• Current market segmentation of any one of the component types by application type.

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

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